Image by Heidi Fin

Business Services

Supporting creative services for local businesses to cohesively craft your brand.

I bring over a decade of insights from corporate Product Management, Product Marketing, and Merchandising roles; plus experience 'from the trenches' having bought/flipped/managed/sold a coffee shop.  In recent years, I've turned towards vacation rentals and am now an Airbnb and VRBO host.


Beyond interior design; I love working with business-minded clients more holistically -- I'm here to help brainstorm ideas, vet opportunities, get crystal clear on your concept & differentiators, and help you answer key questions so you can avoid missteps that'll cost you big later on.

Brand strategy + market positioning

Who do you want to be?  What do you want to be known for?  Why will customers choose you over your competition?

I work with hospitality, restaurant, and retail business clients prior to the design of your location to develop a clear vision, identity, and competitive strategy; all of which will fuel the cohesive design of your brand, products/menu, and interior spaces.  I specialize in creative differentiation and ere towards 'niching down' to ensure you'll stand out.

From efficient half or full- day consulting sessions, to ongoing coaching & business plan development -- I work with ambitious clients who are serious about creating something that'll make it for the long-run, and want to get it right from the start.

Zero Waste Store

Location hunt

Eyes, brain, & boots on the ground for those in search of the right location.

Rather than go it alone or rely on a realtor who is only familiar with a certain local area;  I help clients assess and decide on possible locations for your business or investment property -- from a design and marketing perspective.


By defining your personal priorities, long-term vision, and revenue/rental targets; we'll narrow down the property search criteria, making the hunt for the right location much more streamlined and ensuring you land in the right place.


For those further away from your target area (or who just don't have time); I can even be your "boots on the ground" and preview properties for you -- providing analysis and recommendations for multiple options to help guide your real estate purchase and give you confidence in your investment, from afar.


Brand design + marketing materials

Simple, professional, and full of personality.

For those who want great looking branding & marketing materials more efficiently; my approach is simple and streamlined.  As your Brand Strategist; I'll help you choose a business name that'll set you up for success, and then work with my graphic designer to create a logo, fonts, colors, and marketing materials that portray your brand's personality and resonate with your target audience.

Lucky Penny.jpg - small for social media

Menu planning + merchandising strategy

A strategic approach to creating a product assortment that sells.

For retail and restaurants just starting out, revamping your menu, or considering what product categories to expand into -- I work with clients to sort through all your ideas and take a measured approach to assessing and determining your ideal product assortment.


For those with products for sale -- rather than display your inventory in a random array around shelves; I help guide my clients with a creative strategy and the intentional design of your store so that customers can find what they're looking for, buy more, and leave more satisfied with their experience.



I'm always happy to meet with prospective clients over a cup of coffee or via video call to get to know one another a bit better, chat about your project, and answer any questions you may have about working with me -- free of charge.


Pricing for consulting and branding projects varies greatly based on each client's needs, so I'd love the opportunity to provide a custom quote after first understanding your goals.

Let's Get Started!

Supporting creative services for local businesses to cohesively craft your brand.

Contact me to discuss what you need help with.