Lucky Penny: a dodgy pub + fierce pool hall is a modern Irish pub with a sassy attitude.  The pub might feature dark wood, green plaid, and whiskey barrel tables -- accented by varnished brass fixtures and some authentic old-timey wall art.  Using Irish slang like "dodgy" and "fierce"; this brand lends itself to a casual vibe and will attract hard-drinking locals who wish they were drinking in Ireland, but who will be glad for Irish classics in a real Irish pub vibe with no pretense.

Lucky Penny

  • 1. Digital downloads including:

    • PNG files with transparent backgrounds (standard coloring & inverse coloring for dark backgrounds)
    • High-res PDF file for printing
    • JPG file for social media, email, and other smaller uses
    • A PDF brand guide with the names of your fonts & colors

    2. A free round of edits to the brand name and sub-title, to customize to your own business, with the updated files to be sent following.

    3 .A 1-hour marketing strategy consultation with Hilary