Mallow's of course is meant to bring to mind marshmallows, in context with all the good memories that are evoked with camping & s'mores!  Perfect for a general stores in the White Mountains, or anywhere near great camping areas, this store offers the perfect balance of standard grocery items, select camping gear, supplies like ice & wood, and of course a big centerpiece display of s'mores ingredients.  Lacquered live-edge wood planks make for great section/aisle signage.  This brand lends itself perfectly to a line of branded souvenir apparel, like camp mugs, water bottles, t-shirts, and koozies.


  • 1. Digital downloads including:

    • PNG files with transparent backgrounds (standard coloring & inverse coloring for dark backgrounds)
    • High-res PDF file for printing
    • JPG file for social media, email, and other smaller uses
    • A PDF brand guide with the names of your fonts & colors

    2. 1 free round of edits to the brand name and sub-title, to customize to your own business, with the updated files to be sent following.

    3 .A 1-hour marketing strategy consultation with Hilary